AI-Assisted Audiovisual Production: A Scoping Review of Workflow Efficiency, Quality, and Cognitive Load
DOI:
https://doi.org/10.64747/w9kh2z31Keywords:
audiovisual production, generative artificial intelligence, creative workflow, post-production, cognitive workload, scoping reviewAbstract
Introduction: Artificial intelligence is rapidly entering ideation, pre-production, animation, editing, and post-production. Claims of faster work, however, are often treated as evidence of simultaneous improvements in quality, cognitive workload, and creative control. Objective: To map empirical evidence published through 31 August 2025 on AI assistance in audiovisual production regarding workflow efficiency, quality, cognitive workload, and creative control. Method: A JBI-informed scoping review was reported according to PRISMA-ScR. Four Crossref queries retrieved 80 records, of which 75 remained after deduplication. Thirty-one reports identified through screening and targeted searching were assessed, and 14 studies were included: ten direct audiovisual studies and four adjacent creative studies. A descriptive thematic synthesis was conducted without meta-analysis. Results: Direct evidence indicates that AI is most useful in standardized tasks, exploration, and post-production, but the association between AI intensity and efficiency is not linear. Across ten animation projects, post-production achieved a mean efficiency of 0.91275, whereas the correlation between AI use and overall efficiency was weak (r = 0.23). In filmmaking education, nine of ten students spent 30–120 minutes on an AI-assisted stage and all believed they would have finished sooner without AI. In a perceptual experiment with 62 participants, manually authored animation received higher appeal ratings than AI motion-capture animation. No audiovisual study used a standardized cognitive workload measure. In adjacent evidence, an experiment with 58 design students found higher mental demand, effort, and frustration under AI assistance. Conclusion: AI is not a universal accelerator. Benefits depend on production stage, technological maturity, integration quality, and the role retained by humans. Comparative measurement of cognitive workload and creative control is the central research gap.
References
Anantrasirichai, N., & Bull, D. R. (2022). Artificial intelligence in the creative industries: A review. Artificial Intelligence Review, 55, 589–656. https://doi.org/10.1007/s10462-021-10039-7
Azzarelli, A., Anantrasirichai, N., & Bull, D. R. (2025). Intelligent cinematography: A review of AI research for cinematographic production. Artificial Intelligence Review, 58, 108. https://doi.org/10.1007/s10462-024-11089-3
Chen, Y., Wang, Y., Yu, T., & Pan, Y. (2024). The effect of AI on animation production efficiency: An empirical investigation through the network data envelopment analysis. Electronics, 13(24), 5001. https://doi.org/10.3390/electronics13245001
Dueñas Mohedas, S., & Jiménez Alcarria, F. (2025). Generative artificial intelligence in media production: The emerging role of artificial intelligence artist in Spain. Comunicação e Sociedade, 47, e025011. https://doi.org/10.17231/comsoc.47(2025).6212
Go, J., & Han, J. (2024). A study on efficiency in video production processes based on generative AI: Focused on international advertising video cases. Journal of the Korea Institute of Spatial Design, 19(4), 133–142. https://doi.org/10.35216/kisd.2024.19.4.133
Hu, D., Choi, M., Giri, N., Mousas, C., & Adamo-Villani, N. (2025). Perceptions of AI in animation production. In Artificial Intelligence in Music, Sound, Art and Design (pp. 82–93). Springer. https://doi.org/10.1007/978-3-031-90167-6_6
Huang, K.-L., Liu, Y.-C., Dong, M.-Q., & Lu, C.-C. (2024). Integrating AIGC into product design ideation teaching: An empirical study on self-efficacy and learning outcomes. Learning and Instruction, 92, 101929. https://doi.org/10.1016/j.learninstruc.2024.101929
Lin, H., Jiang, X., Deng, X., Bian, Z., Fang, C., & Zhu, Y. (2024). Comparing AIGC and traditional idea generation methods: Evaluating their impact on creativity in the product design ideation phase. Thinking Skills and Creativity, 54, 101649. https://doi.org/10.1016/j.tsc.2024.101649
McGuire, J., De Cremer, D., & Van de Cruys, T. (2024). Establishing the importance of co-creation and self-efficacy in creative collaboration with artificial intelligence. Scientific Reports, 14, 18525. https://doi.org/10.1038/s41598-024-69423-2
Monserrat, A. L., & Srnec, N. M. (2025). Reflection-AI: Artificial intelligence as a redefining force for expressive filmmaking in film schools. Frontiers in Communication, 10, 1598376. https://doi.org/10.3389/fcomm.2025.1598376
Oh, R. (2024). A study of factors influencing intention to use AI video production technology: Focusing on one-person media producers. Korean Journal of Broadcasting and Telecommunication Studies, 38(3), 133–173. https://doi.org/10.22876/kab.2024.38.3.004
Peters, M. D. J., Marnie, C., Tricco, A. C., Pollock, D., Munn, Z., Alexander, L., McInerney, P., Godfrey, C. M., & Khalil, H. (2020). Updated methodological guidance for the conduct of scoping reviews. JBI Evidence Synthesis, 18(10), 2119–2126. https://doi.org/10.11124/JBIES-20-00167
Tricco, A. C., Lillie, E., Zarin, W., et al. (2018). PRISMA extension for scoping reviews (PRISMA-ScR): Checklist and explanation. Annals of Internal Medicine, 169(7), 467–473. https://doi.org/10.7326/M18-0850
Wang, C. Y., Zhou, Q., Fitzmaurice, G., & Anderson, F. (2022). VideoPoseVR: Authoring virtual reality character animations with online videos. Proceedings of the ACM on Human-Computer Interaction, 6(ISS), Article 575. https://doi.org/10.1145/3567728
Yang, W., Lee, H., Wu, R., Zhang, R., & Pan, Y. (2023). Using an artificial-intelligence-generated program for positive efficiency in filmmaking education: Insights from experts and students. Electronics, 12(23), 4813. https://doi.org/10.3390/electronics12234813
Yoo, H.-Y. (2024). Exploring generative AI in digital video production. Journal of the Korean Society for Computer Game, 37(3), 67–73. https://doi.org/10.22819/kscg.2024.37.3.008
Yu, T., Yang, W., Xu, J., & Pan, Y. (2024). Barriers to industry adoption of AI video generation tools: A study based on the perspectives of video production professionals in China. Applied Sciences, 14(13), 5770. https://doi.org/10.3390/app14135770
Zhang, H., Wang, S., & Li, Z. (2025). The neurophysiological paradox of AI-induced frustration: A multimodal study of heart rate variability, affective responses, and creative output. Brain Sciences, 15(6), 565. https://doi.org/10.3390/brainsci15060565
Downloads
Published
Versions
- 2025-12-30 (2)
- 2025-12-30 (1)
Issue
Section
License
Copyright (c) 2025 Nataly Mercedes Vera-Huayamabe (Autor/a)

This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant Sapiens Global the right of first publication. The article is distributed under CC BY 4.0, except where third-party material is identified under different terms.